More Women Embracing Social Networks than men...

Yahoo news article: http://ow.ly/1veil

The article does not goe into details or suggest what the study means. The study mentions that the number of men in social networks is dropping.

As product managers what conclusion can we draw from this? Based on this trend for men, as early technology adopters, can we use this information to predict future use of social networking and change our tactics to look for the next hot network or media channel or conversely can we predict that in women, having major buying power, we can still rely on the use of social networking for our products in the near future?

One thing is for sure, defining and measuring ROI from social networking is no easy task or formula, but having more information on the users of the medium definitely helps us define our tactics and our message.